Our Story
Frame for Change came from watching the same pattern repeat: brilliant businesses would create videos, put them online, and... nothing would change. Sales cycles stayed long. Conversion rates stayed low.
The problem wasn't the video quality. It was everything around it.
Most businesses needed three things working together:
Strategic clarity about what to say and who to say it to
Professional execution through video
Practical systems to use it effectively
“Video producers delivered execution. Sales coaches delivered systems. Strategy consultants delivered clarity. Nobody was delivering all three together.
That's what Frame for Change does:
combines strategic thinking with video production and practical support so the work actually gets results.”
Three Core Beliefs:
Great work needs great communication
You can be excellent at what you do and still struggle to win clients if you can't explain your value clearly.
Purpose and profit work together
You don't have to choose between meaningful work and making good money. You just need to communicate value in ways that resonate with people who can pay for it.
Sales works better as diagnosis
When you approach conversations as understanding problems and prescribing solutions (not convincing or persuading), everything feels more natural.
About Claudia
I've always believed that how you say something matters as much as what you're saying.
Over the years, I've learned that most communication struggles aren't about finding the right words—they're about understanding what actually needs to be said in the first place. That takes time. It takes listening. It takes caring enough to dig past the surface.
I love the work of helping people find clarity. Not the polished, marketing-speak version of clarity, but the real kind—where someone finally understands their own story well enough to tell it simply. Those moments when everything clicks into place and the path forward becomes obvious.
What drives me is the belief that authentic communication creates better outcomes for everyone. When people can articulate their value honestly, without performance or pretense, real connections happen. The right people find each other. Good work gets recognized and paid for properly.
Frame for Change exists because I care deeply about that process—the journey from confusion to clarity, from complexity to simplicity, from being misunderstood to being heard. It's work that matters to me.
Why "Frame for Change"?
The frame you put around your expertise determines whether people see its value. Same work, same results—but communicated differently, it creates completely different outcomes.
Reframing isn't spin. It's translation. Helping decision-makers understand what you've always known: that your work creates real, measurable value.